How to use social media networks
Guidelines for major social networks
First of all, an effective publication is based on the relevance of the topic and the tone you use. In concrete terms, you must adapt your communication on the different social networks.
If we privilege conviviality and humor on some of them, you must keep your professionalism on others. Let's discover together what to do for each platform:
Facebook (Meta)
Knowing that it is the social network for many years, with its more than 2.5 billion users. You must remain as sober as possible on your publications, while respecting 111 characters. Do not use hashtags! They are not at all effective on Facebook. An emoticon will be more than enough to brighten up your post, and choose content with links to articles on your site if possible.
If you have the budget, use the Facebook Ads platform to boost your posts and set up impactful ads. The budget to spend will be much lower than on LinkedIn in particular and whatever people say, you have to pay to be seen on Facebook!
This professional social network aims at sharing links, especially via the professional pages where the contents can then be relayed on the personal profiles of the contributors.
In this respect, it would be wise to set up an ambassador program to maximize the reach and visibility of your posts to several audiences. This is possible if several writers and contributors are working on your site to write content.
First of all, they must be registered on the company's professional page and their profiles must indicate that they are employees or collaborators of the company. Then you will just have to notify them of the shared publication from the 3 little dots above your publication, as below. (note: you must be in administrator mode)
When creating your publication on LinkedIn, use 149 characters and avoid using emoticons. Instead, show your seriousness and professionalism, since it is a professional network above all. If LinkedIn is becoming more and more like Facebook, don't get into the entertainment game just to get a few likes.
LinkedIn offers you the possibility to write content directly from the platform. From your feed and via the "start a post" insert, click just below on Write an article and you will access a text editor where you can put links, images etc…
Click here to start your online job and get paid $45 per hour
Showcasing your image will be perfect on Instagram if you opt for 241 characters, 3 emoticons and a few hashtags (2 to 5). Instagram hashtags are supposed to position you on an expertise, a universe and thus index your publications. However, no one is an expert on everything and it is useless to use dozens of hashtags for your posts.
Try to be influential on 2/3 recurring hashtags and then add 2/3 according to your publications. Capitalize on Instagram stories by capitalizing on your strong topics and create trends to highlight on your profile. Make your agency, your company come alive, share stories, experiences and capitalize on short videos to give impact to your messages.
To have a harmonious feed, avoid publications with text on your visuals. Prioritize authenticity and creativity to best reflect your image. Instagram requires a good dose of creativity and originality to emerge, and it will not be easy given the many talents trying to make a place for themselves. You will have to think like an ecosystem where each social network is a part of a whole. You won't be able to be visible everywhere but thanks to the diversity you will get known faster.
If you launch a campaign or an event, think about creating your own hashtag using a word to facilitate tracking. It should be unique, memorable, and consistent with the content you are going to share.
Where to find good hashtags for your Instagram posts?
You can go to Hashtag Slayer to offer more visibility to your posts or to Hashtagify to find the most popular hashtags used on Instagram.
The micro blogging platform recommends the use of 2 hashtags and 1 emoticon for publications. Your post should be 280 characters maximum, including a link. You can use a tool such as Twitonomy to find hashtags similar to your content published on Twitter.
It is important to know that Twitter is the basis of the hashtag and that it is a network where perseverance and recurrence in its use can lead you to gain influence. If you post regularly and use relevant hashtags related to your industry, you will come out better on the tools and also via searches done on the platform.
This social network, or rather catalog of ideas as announced by its co-founders, focuses on sharing photos and visuals of all kinds. It is based on the principle of collections where users create boards that group several photos/visuals on a specific topic, a collection, a trend etc.
It is a platform on which you need to spend time, and develop a real strategy for your content, but also to increase the traffic of your website.
To learn more about the traffic point of view: Pinterest marketing lever for your SEO.
If you want to be ranked among the best pins, work on 200 characters without emoticons or hashtags and be creative and regular in developing your collections. Don't hesitate to use idea pins on Pinterest.
One of the other benefits of Pinterest is its use in SEO, where link sharing plays an interesting role in gaining social traffic
.gif)
