Browse facebook and get paid
Content is king on social media, and all platforms are in a kind of gold rush to make sure the supply of new content doesn't dry up. Every day, it seems, one platform or another announces a new program or incentive for content creators to sign up for.
Not to be outdone, Meta has announced several new ways creators can monetize their content on Instagram and Facebook. Here are the details.
Interoperable Subscriptions
Facebook will now allow creators to automatically add their fans on other platforms to subscriber-only Facebook Groups. This allows them to receive payments from their fans on other platforms and save time by not having to manually authorize individual members to access their FacebookGroups.
Facebook will launch the service with a limited group of partners before expanding.
Facebook Stars
Facebook Stars is now open to all creators. However, they must have at least 1,000 subscribers for the previous 60 days, be in a country where Stars is available and meet Meta'sPartner Monetization Policies and Content Monetization Policies. This applies to Facebook Live, on-demand videos and will soon be available on Facebook Reels.
Reels Monetization
The Reels payment program was previously only available to invite-only creators. Now, Facebook is allowing US-based creators to apply. However, they must have created more than five Reels and have a total of 100,000 views in the previous 30 days, and they must adhere to the Partner Monetization Policies and Meta Content Monetization Policies to be eligible.
Facebook also allows creators to post cross-reels on Instagram and Facebook and earn money on both platforms.
In addition, creators will soon be able to use the "Paid Partnerships with" label for their branded content on Facebook Reels. This will allow sponsors to convert them into branded content ads.
Creator Marketplace
Meta is following in the footsteps of TikTok and Snapchat by launching a Creator's Marketplace on Instagram designed to connect creators with relevant brands.
Creators will be able to specify the brands and topics they want to create branded content for. Brands will be able to find and collaborate with creators via the Meta Business Suite.
"Once they find a creator they want to partner with, they will be able to send a draft outlining the details of the opportunity, including deliverables and proposed payment," according to Meta.
Digital collectibles
Instagram began allowing NFTs to be shared on its platform in May 2022. Now, Meta will allow the feature to be available to more creators in select countries, and soon on Facebook as well starting with a small group of U.S. creators. Users will be able to post on both Instagramand Facebook.
Instagram Stories will also begin hosting NFTs, in partnership with SparkAR.
Creators have the upper hand
In the past, the content we consume was determined by a few people at the top of a production company sitting around a conference table. Today, social media has shifted the power to independent creators who execute and deliver content directly to us, without any oversight.
The major social media platforms have taken notice and are working to find ways to lock the best creators onto their platforms so they can lock us in too. Clearly, it's a good time to be a creator.
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