HOW DO SOCIAL NETWORKS MAKE MONEY?
The audience and popularity of social networks such as Facebook, Twitter, Instagram, and LinkedIn are growing day by day, their revenues are increasing, and their profits are continuously growing, while their services seem to be free. Users and companies are wondering about their revenues, and the means they use to get rich so fast.
HOW ARE THE WEB GIANTS GETTING RICH FAST?
On average, Facebook has a monthly turnover of 27.64 billion dollars (2016), and it generated a net annual profit of 10.217 billion dollars in 2016, yet the platform is still free! This is the magic of advertising, from 65% to 85% of Facebook's revenue comes from the latter, The strength of mark Zuckerberg's strategy is manifested in its power to gain the trust of companies wishing to attract potential customers to their pages, indeed if you think that your conversations and information you share with your friends are private? Don't be so sure. If you buy clothes from an e-commerce site and you share them, Facebook will offer you the next day items from the same site. And if you live in Dubai, and you post a picture in Paris, Facebook will offer you travel companies the next day. Then 12% of Facebook's profits come from their partner Zynga, a company that develops social games on Facebook (CityVille, FarmVille, Empires & Allies and ZyngaPoker).
>>> Click Here To Learn More <<<
As for Twitter, which began to earn money after 6 years of its creation, that is to say in 2012, and was able to achieve a turnover of 2.53 billion dollars in 2016. It is with its three advertising offers that it achieves 90% of its revenue, the Promoted Tweets (Tweets paid by companies to appear in the first results of a search on Twitter or in the timeline of the user), the Promoted Trends (companies can pay to appear in the "trendy" topics - Trending Topics - of Twitter and be massively seen), the Promoted Accounts (allow companies to build a base of influential followers).
Social media statistics
The professional social network LinkedIn, meanwhile, Its revenues continue to grow after its acquisition by Microsoft in 2016. It earns money and increases its profits through three sources: subscriptions of premium members (27%), the sale of recruitment solutions for human resources departments (41%), and advertising (32%). As a result, Instagram did not make a profit until it was required by Facebook, it is thanks to its simplicity and its free nature that it has become a great success, and it is Facebook that will benefit from the data collected. The latter has also abandoned the idea of a 0.89 euro subscription after a year of use of WhatsApp, since the question of profitability is taken seriously by the company, it intends to apply more or less the same strategy as Facebook Messenger. For Tinder the classic use is free, but if you want to take advantage of the new features of Tinder Plus (Undo: allows you to return to the previous profile that you liked or refused by mistake. And Passport: allows you to change your geographical area), you certainly have to pay.
Advertising
Advertising was undoubtedly a powerful way for social networks, it allows to generate significant revenue, increase the turnover, and make profits day by day. Do you also want to earn money? You want to join the social network market and launch your own social platform, contact FlexiApps our EXPERTS will accompany you from the expression of your need until the launch of your project.
Advertising was undoubtedly a powerful means for social networks, it allows to generate important incomes, to increase the turnover, and to make profits day after day. Do you also want to earn money? You want to join the social network market and launch your own social platform, contact FlexiApps our EXPERTS will accompany you from the expression of your need until the launch of your project.
.gif)
